9.8 Communication/Child Protection Policies

9.8.1 Photographs as media materials

When you read stories, you are also drawn to them by the images that are part of the article. Not any image can be used by the media.

Why?

• Image is blur
• Spokespersons at a press conference are not looking into the camera and/or positioning of spokespersons in the image seem haphazard
• There is no branding
• Photo does not convey the ceremonious nature of the event
• Photo is not self-explanatory of the celebration (e.g. branding or words on backdrop are blocked)

9.8.1.1 Examples of images that should not be used

9.8.2 Getting the right shot at a media event

1. Brief your photographer in advance to stage the shots needed. Suggestions as follows:
   • Gather all spokespersons together BEFORE the event starts for a posed shot complete with branding. Example below.
   • Organize a group shot that includes DHL business heads partner representatives and youth (if in attendance). Example below.
   • Be on standby to have the photo ready to share as soon as it is taken
2. Email the chosen photo ASAP to your RO Comms colleague the moment the press conference end. (This is when the press release needs to be distributed.)
3. Provide a caption for the photo. This can be names and titles of spokesperson from L-R or a description of the event if it is a group photo e.g. “DHL and XXX celebrate the launch of their new partnership along with students from XX school.”

9.8.2.1 Examples of images media-ready images

 

9.8.3 Photographs from Volunteer Activities

No matter what you are communicating you need to ensure that your communications are going out with fantastic images. A picture tells a thousand words and images definitely bring GoTeach activities to life, be it for internal updates or external story-telling.

9.8.3.1 Photography guidelines

Ensure you take photos that capture:

• volunteer activity in action
• interaction between DPDHL/DHL volunteers and beneficiaries
• group shots of volunteers and / or beneficiaries
• DPDHL/DHL senior management, as well as partners (if relevant)
• the DPDHL/DHL logo, standees, banners, event collateral in the background

IMPORTANT : Find out from your GoTeach partner if you are allowed to publish photographs of their youth in your external and internal communications (sometimes you will only be allowed to publish photos internally). Please also confirm if your partners have any guidelines for you to follow e.g. close-ups of youth’s faces may not be allowed. Others may allow any shots to be taken. Hence it is always key to check!

9.8.3.2 SOS Children’s Villages: Safeguarding children’s privacy in your daily work

1. Make supporting the child’s best interest your intention. Commit to working in the spirit of the UNCRC and the Guidelines for the Alternative Care of Children, which put children’s rights, including the right to personal dignity and privacy, first and foremost. Strive to ‘do no harm’ and to always put the child’s best interests first.
2. Get informed written (or equally properly documented) consent from the person who, under the local law, is entitled to give consent to the collection and processing of the data. Ensure that those giving consent understand what they are agreeing to. We should not just be ticking legal boxes. Use child-friendly materials, including pictures or physical examples, like a newspaper or a website, to show the person(s) how their story, data and/or image may be used.
3. The Minimum Global Requirements are designed to ensure the protection of children and young people taking part in all SOS programs, especially with regard to communications and fundraising.

Collecting materials for communications, fundraising, or publicity
Collection of information and images of children and/or young people involved in SOS programs is organized in accordance with the national law of the country where the child and/or young person lives.
If a child is younger than 12 years old: We obtain an informed and specific consent from the legal guardian and/or other authority, as required by the national legislation.
If a child is 12-17 years old: We obtain parallel informed and specific consents from BOTH the child and his or her legal guardian (and/or other authority, as required by the national law).
If a person is 18 years old or older: We obtain an informed and specific consent from that person only.
We use data and materials collected from an individual only for the purpose(s) described in the informed and specific consent.
As long as a consent is still valid (has not expired and has not been withdrawn), and the pertinent specific use(s) are included in the consent, a new consent is not required each time data or images are gathered.
We never offer a reward or payment to a child, young person, or family in exchange for information or images.

Storing information about children and young people
Storage of personal data of children and young people involved in the SOS programs, in whichever database or system, must be organized in accordance with the national law of the country where the database or system is located.
Personal data of children and young people involved in SOS programs must to be carefully secured using appropriate protective measures.

Protecting children’s rights and dignity in communications, fundraising, and publicity
We never oblige a child, young person or their family to personally thank a donor, or otherwise ingratiate themselves to a donor.
We never share more personal data than is necessary, safe and appropriate to communicate externally; we always strive to ‘do no harm’.
Protecting children’s rights and dignity in communications, fundraising, and publicity
We never encourage a child, young person, or their family to ask for a donation.
We never oblige a child, young person or their family to personally thank a donor, or otherwise ingratiate themselves to a donor.
We never share more personal data than is necessary, safe and appropriate to communicate externally; we always strive to ‘do no harm’.

Chapter lead	Jenny Yeo