9.6 Communication/Media Activity Launch

Media invitation – to invite media to participate in and/or cover the event
Country event press release – news release for distribution at /immediately after the event, along with suitable event photos
Backgrounder – this provides journalists with some background on GoTeach in your region and additional information on DPDHL’s other corporate citizenship efforts
Media Q&As – these should NOT be handed out to journalists but serve as a reference for spokespersons to prepare themselves ahead of the event
Media coverage report – to share the media coverage generated from your local media activities

Media invitations should be disseminated to the list of target media at least one week before the event. The invitation should be extended to media to encourage them to participate in and/or cover the event.

Press Kit – This folder of key documents relevant to the media launch will need to be compiled ahead of the event. Ensure you review the list of documents that need to go into the media kit, determine how many copies are required based on media confirmation, and print out final versions of all documents accordingly (with no additional edits).
Country press release: This is what the media will refer to when reporting on your launch event. Note that tour final version of the press release needs to be sent to Regional Corporate Comms for approval one week in advance of your event.
Backgrounders & Factsheets: Provides details that are relevant to GoTeach (Global / Regional ), which, due to space requirements, are not included in the media release.
Spokesperson bio(s) : The professional and educational credentials of spokespersons should be included in the media kit. Do also share this with your Regional Corporate Comms contact in advance.

If you have invited journalists to your event, do note the following:

Pre-brief DPDHL/DHL spokesperson and employees – nothing said is ever ‘off-the-record’, so it’s key that staff are also mindful of what is said to the journalist. Please refer to section 8.3 above for Do’s & Don’ts
Schedule interview for 1 or 2 important media with DPDHL/DHL spokesperson together with partner representative if possible before or after the media launch.
Provide attending media with a press kit (e.g. sample documents listed in previous slide).
Prepare a small goodie bag for media – it can be as simple as giving them a GoTeach t-shirt that you have produced for your staff (please note that t-shirt designs are available in the GoTeach Media Kit found on Mynet)

This should be sent to your RO Corporate Communications colleague the day after the launch – usually this is when most coverage will appear in the news.
A final report may be sent through 10 days after if more coverage has appeared.
The report should contain a list of articles that have appeared, indicating which newspaper/ publication name, date, headline and/or URL link.
Where possible please include a scanned version of the hard copy article.

Chapter lead	Jenny Yeo