Last edited one year ago
by Annette Wollmann

9.3 Communication/Communications Tactics

9.3.1 External Communications

9.3.1.1 Press releases

Press releases showcase the news you are announcing. Suitable content should be of interest to the media and/or local communities, and would typically take the form of a launch of a partnership or activity with widespread impact, human interest angles etc.

9.3.1.2 Media briefings/ roundtables/ fireside chats

An event that brings together journalists with whom you want to share your newsworthy GoTeach announcement. Invited media should be in a position to spread your news to those target audiences you would like to reach. A DHL spokesperson and a representative from the partner organization will typically helm the activity.

9.3.1.3 Byline articles/ content hub articles

Thought leadership articles that position DHL Group as a benchmark for responsible business and a leader in corporate citizenship. Such articles may speak to issues, challenges and trends relating to corporate citizenship, and mention the GoTeach program as part of the story. Articles need to be contributed by the local GoTeach country spokesperson (this could be a Country Manager). The articles will then be pitched to a media publication house, amplified via social media and published across DHL or partner content sites.www.lot.dhl or delivered.com

9.3.1.4 Interviews

An interview opportunity can be proactively pitched to a publication or a journalist may approach DHL for an interview to talk about the GoTeach program at DHL, about any local activities that have taken place and/or the effectiveness of the program.

9.3.1.5 Social media

You may leverage your own personal and/or country social media accounts to spread awareness of the GoTeach activities your teams are engaged in. However, please note that the photography guidelines (see 8.8) apply to any images you post. Do remember to use #goteach as a hashtag, and any other hashtags according to the campaign or your partner organization’s preference.

9.3.1.6 Participation in career fairs or volunteering fairs

Communication about our program i.e. to attract new employees, volunteers, or partners in the business community.

9.3.1.7 Expert lectures at summits (i.e. Global Refugee Forum)

To share the idea of GoTeach and DHL Group plans and strategy to strengthen the employability of young people around the world

9.3.1.8 Twitter/ Facebook/ Instagram/ Line/ WhatsApp/ Wechat

Do remember to include the following handles in your posts (where relevant):

  • @DPDHLNews
  • @sos_children
  • @TeachForAll


9.3.2 Internal Communications

You are strongly encouraged to use 5W1H (Who, Where, Why, When, What and How) where possible when writing a story for internal distribution.

Quotes from volunteers, participants, partners and/or SMT in attendance should also be included. 

Accompanying pictures, graphics or multimedia are added bonuses.

Your internal communications may be published on local intranet platforms (e.g. Smart Connect), internal newsletters, and/or Yammer pages (country, global, GoTeach group).

Content-wise this may cover:

  • Post-GoTeach event story
  • Interviews with beneficiaries and volunteers
  • Internal email updates to colleagues about upcoming activities
  • Infographics on how volunteers have helped local beneficiaries


Remember to include #GoTeach as a hashtag at the end of your posts. Some relevant groups you may post in include GoTeach, GoTeach Asia Pacific and Employee Volunteering.


Timeliness: When to organize media interactions

  • The launch of a new GoTeach partnership
  • A powerful human interest story
  • A significant milestone in a country partnership e.g. 10 year anniversary
  • A visiting senior-level executive to a GoTeach activity (and you want to leverage this visit to create awareness about DHL Group’s Corporate Citizenship initiative and GoTeach program)
  • Impressive figures reached in context with general interest (i.e. amount of volunteers engaged or employed refugees during the refugee crisis)
  • World days within the context of GoTeach (i.e. World Refugee Day, World Youth Day)




Chapter lead Thomas Ng


9.3.3 Attachments

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