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9.3 Communication/Communications Tactics

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=== External Communications ===
<bookshelf src="Book:GoTeach Wiki" />
<bookshelf src="Book:GoTeach Wiki" />
===External Communications===
__NOTOC__
__NOTOC__
====Press releases====
====Press releases====
This communicates the news you are announcing.  This should be of interest to the media and/or local communities, and would typically take the form of a launch of a partnership, activity with widespread impact, human interest angles etc.
Press releases showcase the news you are announcing. Suitable content should be of interest to the media and/or local communities, and would typically take the form of a launch of a partnership or activity with widespread impact, human interest angles etc.


====Media briefings/ roundtables/ fireside chats====
====Media briefings/ roundtables/ fireside chats====
An event that brings together journalists whom you would want to share your newsworthy GoTeach announcement with. Media who have been targeted to attend should be in a position to spread your news to target audiences whom you would like to reach out to. A DHL spokesperson and a representative from the partner organization will typically helm the activity.
An event that brings together journalists with whom you want to share your newsworthy GoTeach announcement. Invited media should be in a position to spread your news to those target audiences you would like to reach. A DHL spokesperson and a representative from the partner organization will typically helm the activity.


====Bylined articles/ content hub articles====
====Byline articles/ content hub articles====
Thought leadership articles that positions DPDHL Group as benchmark for responsible business and a leader in corporate citizenship. Such articles may speak issues, challenges and trends on the topic of Corporate Citizenship, and mention the GoTeach program as part of the story. Articles need to be attributed by the local GoTeach country spokesperson (this could be a Country Manager).  The articles will then be pitched to a media publication house, amplified via social media and published across DHL or partners’ content sites.[https://lot.dhl.com/categories/all/ www.lot.dhl] or [https://www.dhl.com/global-en/home/about-us/delivered-magazine.html delivered.com]
Thought leadership articles that position DHL Group as a benchmark for responsible business and a leader in corporate citizenship. Such articles may speak to issues, challenges and trends relating to corporate citizenship, and mention the GoTeach program as part of the story. Articles need to be contributed by the local GoTeach country spokesperson (this could be a Country Manager). The articles will then be pitched to a media publication house, amplified via social media and published across DHL or partner content sites.[https://lot.dhl.com/categories/all/ www.lot.dhl] or [https://www.dhl.com/global-en/home/about-us/delivered-magazine.html delivered.com]


====Interviews====
====Interviews====
An interview opportunity can be proactively pitched to a publication OR a journalist may approach DHL for an interview to talk about the GoTeach program at DHL, about any local activities that have taken place and/or the effectiveness of the program.
An interview opportunity can be proactively pitched to a publication or a journalist may approach DHL for an interview to talk about the GoTeach program at DHL, about any local activities that have taken place and/or the effectiveness of the program.


====Social media====
====Social media====
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Communication about our program i.e. to attract new employees, volunteers, or partners in the business community.
Communication about our program i.e. to attract new employees, volunteers, or partners in the business community.


====Expert lectures in summits (i.e. Global refugee forum)====
====Expert lectures at summits (i.e. Global Refugee Forum)====
To share the idea of GoTeach and DPDHL Group plans and strategy to strengthen the employability of youth around the world
To share the idea of GoTeach and DHL Group plans and strategy to strengthen the employability of young people around the world
<br />
<br />


====Twitter/ Facebook/ Instagram/ Line/ Whatsapp/ Wechat====
====Twitter/ Facebook/ Instagram/ Line/ WhatsApp/ Wechat====
Do remember to include the following handles in your posts (where relevant):  
Do remember to include the following handles in your posts (where relevant):  


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<br />
<br />


=== Internal Communications ===
===Internal Communications===
You are strongly encouraged to address the '''5W1H''' ''(Who, Where, Why, When, What and How)'' where possible when writing a story for internal distribution.  
You are strongly encouraged to use '''5W1H''' ''(Who, Where, Why, When, What and How)'' where possible when writing a story for internal distribution.  


''Quotes'' from volunteers, participants, partners and/or SMT in attendance should also be included.   
''Quotes'' from volunteers, participants, partners and/or SMT in attendance should also be included.   


Accompanying ''pictures'', ''graphics'' or ''multimedia'' will be added bonuses.
Accompanying ''pictures'', ''graphics'' or ''multimedia'' are added bonuses.


Your internal communications may be published on '''local intranet''' platforms (e.g. '''MyNet'''), internal newsletters, internal apps (e.g. '''Connect''' or '''Smartr''' if it is available in your country) and/or '''Yammer''' pages (country, global, GoTeach group).  
Your internal communications may be published on '''local intranet''' platforms (e.g. '''Smart Connect'''), internal newsletters, and/or '''Yammer''' pages (country, global, GoTeach group).  


Content-wise this may cover:
Content-wise this may cover:
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*A powerful human interest story
*A powerful human interest story
*A significant milestone in a country partnership e.g. ''10 year anniversary''
*A significant milestone in a country partnership e.g. ''10 year anniversary''
*A visiting senior level executive to a GoTeach activity (and you want to leverage this visit to create awareness about DPDHL Group’s Corporate Citizenship initiative and GoTeach program)
*A visiting senior-level executive to a GoTeach activity (and you want to leverage this visit to create awareness about DHL Group’s Corporate Citizenship initiative and GoTeach program)
*Impressive figures reached in context with general interest (i.e. amount of volunteers engaged or employed refugees during the refugee crisis)
*Impressive figures reached in context with general interest (i.e. amount of volunteers engaged or employed refugees during the refugee crisis)
*World days in regard of the context of GoTeach (i.e. ''World Refugee Day, World Youth Day'')
*World days within the context of GoTeach (i.e. ''World Refugee Day, World Youth Day'')


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| chapterLead = Jenny Yeo
| chapterLead = Thomas Ng
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{{AttachmentsList}}
* [[Media:Questions for DHL GoTeach Youth Survey Asia Pacific 2021.xlsx|Questions_for_DHL_GoTeach_Youth_Survey_Asia_Pacific_2021.xlsx]] -- [[User:Nthomas]], 5 April 2022, 13:22
* [[Media:DHL GoTeach Youth Survey in Asia.pdf|DHL_GoTeach_Youth_Survey_in_Asia.pdf]] -- [[User:Nthomas]], 5 April 2022, 13:44
* [[Media:Infographic - DHL study reveals Asian youth are growing anxious about finding employment.jpg|Infographic_-_DHL_study_reveals_Asian_youth_are_growing_anxious_about_finding_employment.jpg]] -- [[User:Nthomas]], 5 April 2022, 13:44
* [[Media:Press Release World Youth Skills Day 2021 Survey- FINAL Regional.docx|Press_Release_World_Youth_Skills_Day_2021_Survey-_FINAL_Regional.docx]] -- [[User:Nthomas]], 5 April 2022, 13:44
{{AttachmentsList/End}}

Latest revision as of 14:56, 17 July 2023

9.3.1 External Communications

9.3.1.1 Press releases

Press releases showcase the news you are announcing. Suitable content should be of interest to the media and/or local communities, and would typically take the form of a launch of a partnership or activity with widespread impact, human interest angles etc.

9.3.1.2 Media briefings/ roundtables/ fireside chats

An event that brings together journalists with whom you want to share your newsworthy GoTeach announcement. Invited media should be in a position to spread your news to those target audiences you would like to reach. A DHL spokesperson and a representative from the partner organization will typically helm the activity.

9.3.1.3 Byline articles/ content hub articles

Thought leadership articles that position DHL Group as a benchmark for responsible business and a leader in corporate citizenship. Such articles may speak to issues, challenges and trends relating to corporate citizenship, and mention the GoTeach program as part of the story. Articles need to be contributed by the local GoTeach country spokesperson (this could be a Country Manager). The articles will then be pitched to a media publication house, amplified via social media and published across DHL or partner content sites.www.lot.dhl or delivered.com

9.3.1.4 Interviews

An interview opportunity can be proactively pitched to a publication or a journalist may approach DHL for an interview to talk about the GoTeach program at DHL, about any local activities that have taken place and/or the effectiveness of the program.

9.3.1.5 Social media

You may leverage your own personal and/or country social media accounts to spread awareness of the GoTeach activities your teams are engaged in. However, please note that the photography guidelines (see 8.8) apply to any images you post. Do remember to use #goteach as a hashtag, and any other hashtags according to the campaign or your partner organization’s preference.

9.3.1.6 Participation in career fairs or volunteering fairs

Communication about our program i.e. to attract new employees, volunteers, or partners in the business community.

9.3.1.7 Expert lectures at summits (i.e. Global Refugee Forum)

To share the idea of GoTeach and DHL Group plans and strategy to strengthen the employability of young people around the world

9.3.1.8 Twitter/ Facebook/ Instagram/ Line/ WhatsApp/ Wechat

Do remember to include the following handles in your posts (where relevant):

  • @DPDHLNews
  • @sos_children
  • @TeachForAll


9.3.2 Internal Communications

You are strongly encouraged to use 5W1H (Who, Where, Why, When, What and How) where possible when writing a story for internal distribution.

Quotes from volunteers, participants, partners and/or SMT in attendance should also be included. 

Accompanying pictures, graphics or multimedia are added bonuses.

Your internal communications may be published on local intranet platforms (e.g. Smart Connect), internal newsletters, and/or Yammer pages (country, global, GoTeach group).

Content-wise this may cover:

  • Post-GoTeach event story
  • Interviews with beneficiaries and volunteers
  • Internal email updates to colleagues about upcoming activities
  • Infographics on how volunteers have helped local beneficiaries


Remember to include #GoTeach as a hashtag at the end of your posts. Some relevant groups you may post in include GoTeach, GoTeach Asia Pacific and Employee Volunteering.


Timeliness: When to organize media interactions

  • The launch of a new GoTeach partnership
  • A powerful human interest story
  • A significant milestone in a country partnership e.g. 10 year anniversary
  • A visiting senior-level executive to a GoTeach activity (and you want to leverage this visit to create awareness about DHL Group’s Corporate Citizenship initiative and GoTeach program)
  • Impressive figures reached in context with general interest (i.e. amount of volunteers engaged or employed refugees during the refugee crisis)
  • World days within the context of GoTeach (i.e. World Refugee Day, World Youth Day)




Chapter lead Thomas Ng


9.3.3 Attachments

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